Debrief

Aliases

negation-induced forgetting

Citation Status
Verified
Cited in Generated Atlas
Design Consequence

Processing a negation ('X is not Y') can impair later memory for the affirmed link — empirical basis for stating the target rather than the prohibition.

Full Citation

Mayo, R., et al. (2014). 'If you negate, you may forget': Negated repetitions impair memory compared with affirmed repetitions. Journal of Experimental Psychology: General, 143(4). (APA PsycNet 2014-09043-001.)

Generated Atlas Citations
Source Class
Canonical
Themes
Negation
The Snag

Processing "X is not Y" can impair later memory of the affirmed link.

The Move

State the target directly; don't anchor instructions to what to avoid.

The Cure

Affirm the desired state instead of negating the undesired one.

The Read

Even stating the prohibition weakens recall of the target — negation is cognitively costly.