Debrief

Aliases

The Back of the Napkin

Citation Status
Verified
Cited in Generated Atlas
Design Consequence

Visual thinking via simple hand-drawn frames lowers the cost of shared understanding.

Full Citation

Roam, D. (2008). The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. New York: Portfolio / Penguin. ISBN 978-1-59184-199-9.

Generated Atlas Citations
Source Class
Practitioner
Themes
Visualization
The Snag

Shared understanding is expensive when everything is prose.

The Move

Ask for or supply simple visual frames (boxes, flows) to anchor shared models.

The Cure

Use lightweight visuals to make structure cheap to share.

The Read

Simple hand-drawn frames lower the cost of conveying structure to people and models.